Before Phoneblocks creative triggered widespread interest, New Deal Design has begun the conceptual design of a modular phone. Paul Eremenko competent Motorola ATAP department commissioned them to design a DIY can be customized and personalized pushed to a new level of smart phones .
New Deal Design to explore a variety of modular programs, some programs, exchangeable parts are hidden. In the end, they opted for a more ambitious program. In this scenario, each component in a modular form, including battery and processor. These modular components placed within the framework of a top (endoskeleton). Designers believe that the modular phone if you want to work properly, each module must be directly connected to the central board, without worrying about their space invaded neighboring modules or functions.
On the inner frame, each module has its own position, which has been called "packaged" (parceling). The purpose of this design is to allow manufacturers to focus on producing their own modules without having to consider in conjunction with other modules. Module independence is the only way to establish ecosystem."When we create a system, everyone must understand the limits of its operation," Amit said. "It brings some limitations, but our idea is that, with this very small limit, a third-party ecosystem to be able to flourish. "
Project Ara modular significance lies in the mobile phone handset market declared: modular phone not only can easily upgrade faster processor, better camera, more memory, but also to do more, for example, needed to add a new hardware modules. While highlighting the DIY craze Google wishing PC era substituted into the mobile phone market ambitions. Google Open Source Project Ara project, with the help of the open source Android environment, recruit the majority of technical personnel, nearly a year to get through all the low-level driver code, so that all market within the framework of adaptation chips possible. So far everything is going very smoothly, it is time to show the first stage.
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